Privacy Policy – EasternBrick
Effective Date: 26 August 2025 · Last Updated: 26 August 2025
EasternBrick (“we,” “our,” “us”) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, and safeguard your information when you use our website www.easternbrick.com.
1. Information We Collect
We collect the following types of personal information:
- Account & Order Information: When you place a pre-order, we collect your name, email, shipping address, and order details. We automatically create a user account so you can access your order history.
- Payment Information: Payments are processed securely through Stripe. We do not store or have access to your full credit card information.
- Login Information: If you choose, you can sign in with your Google account. We only receive basic profile information (name, email) from Google.
- Affiliate & Referral Tracking: We track referral and affiliate links to attribute rewards and measure campaign performance.
- Newsletter & Marketing Emails: If you sign up for our newsletter, we collect your email address. If you make a purchase, we may send you transactional updates and promotional offers.
- Usage Data: We collect information about how you interact with our website (e.g., IP address, browser type, pages visited) using cookies and similar technologies.
2. How We Use Your Information
- Process and fulfill your orders.
- Create and manage your account.
- Send transactional emails (order updates, shipping confirmations).
- Send marketing communications and newsletters (only if you have opted in).
- Run referral and affiliate programs.
- Improve our website, services, and customer support.
- Comply with legal obligations.
3. Legal Bases for Processing (GDPR)
If you are located in the EU/EEA or UK, we process your personal data based on:
- Contractual necessity (to fulfill your orders and provide services).
- Consent (for newsletters, marketing, cookies).
- Legitimate interest (fraud prevention, service improvement).
- Legal obligation (record-keeping, tax compliance).
4. How We Share Your Information
We do not sell your personal data. We share it only with:
- Payment processors (Stripe) – to securely process payments.
- Email providers – to send order updates and newsletters.
- Affiliate/referral partners – for tracking purposes.
- Service providers – hosting, analytics, and customer support tools.
- Legal authorities – if required by law.
5. Cookies & Tracking
We use cookies and similar technologies to:
- Enable website functionality.
- Track affiliate/referral links.
- Analyze website performance.
- Deliver relevant marketing.
You can control cookies in your browser settings.
6. Data Retention
We keep your personal data only as long as necessary for the purposes described above, and to comply with legal and tax requirements under applicable laws (including those of Malaysia, where EasternBrick is incorporated).
7. Your Rights
Depending on your location (e.g., EU/EEA, UK, California), you may have rights to:
- Access the data we hold about you.
- Correct inaccurate information.
- Request deletion of your data.
- Restrict or object to processing.
- Withdraw consent (for marketing communications).
- Data portability.
To exercise your rights, contact us at privacy@easternbrick.com.
8. International Data Transfers
Your data may be processed outside your country of residence. Where required, we use safeguards such as Standard Contractual Clauses (SCCs).
9. Security
We use technical and organizational measures to protect your personal information, but no system is 100% secure.
10. Children’s Privacy
We do not knowingly collect personal data from children under 13 (or the minimum age required by law in your country).
11. Third-Party Links
Our website may contain links to third-party sites. We are not responsible for their privacy practices.
12. Contact Us
If you have questions, contact us at:
EASTERN BRICK SDN. BHD. (1643302-T)