EBlog.
Lego we love you, but...
As we've been thinking about how to get our startup, EasternBrick, off the ground, we've been talking to many MOC (My Own Creation) designers across the world who are all passionate about building things with legos and sharing their designs with the lego community. But through all of the highly opinionated and passionate discussions we've been having, we've found that there are a few common threads when it comes to the challenges faced by Creators across the globe.
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Bricking Bad: How LEGO is Failing the MOC Masters Who Keep Them Alive
Let's talk about LEGO. That colorful, plastic, foot-destroying empire built on the backs of creative minds. The same company that owes its longevity not just to overpriced Millennium Falcons but to the MOCers (My Own Creation builders)—the mad geniuses who turn bricks into breathtaking art.
LEGO Doesn't Really Support MOCers—And It's Time to Talk About It
MOCers—those who build "My Own Creations"—are some of the most innovative, passionate, and prolific creators in the LEGO ecosystem. They design custom builds, develop intricate instructions, and fuel a massive fan-driven subculture. But despite their vital role in the community, LEGO offers them surprisingly little support.