Creator Set | SerialBuilder - Pre-order update #1

The Pre-order campaign is underway

Firstly, I'd just like to say a huge thank you to everyone who has already placed a pre-order. Your support is everything to us right now and so we just want to let you know that we appreciate you immensely.

Since you've decided to join us on our journey to build this new brand, I'd like to provide regular updates for those who are interested to follow along and hear about what we're up to.

If you know me from before, you'll likely know how these updates will go, but if not, I apologise in advance.

Without further clarification on that matter, let's get to our first official EB update!

Over 1/3 of the Complete Edition has been reserved

Progress as of October 1st 2025

So, we've gotten off to a pretty unexpected start with a third of the Complete Edition being reserved within a week of our launch. That is a little nuts.

The other unexpected thing is the number of Core Editions reserved in comparison. Our initial survey pegged it at 2:1 Complete vs Core. All I can say is...

Oh really?

Our reasoning for introducing the Core Edition was to make the set even more accessible by bringing the cost down further for those who wanted the parts for the builds, but didn't necessarily want them all at once and so didn't need as many parts to build everything together. 6% of you agreed and have currently taken advantage of this. Should've been more like 30%, but hey, no complaints here. If anything, it just shows how compelling the Complete Edition really is.

We've heard a lot of feedback regarding offering individual sets, but since this is our first pre-order campaign, we didn't want to needlessly overcomplicate the process, even though some of our potential customers are telling us that we definitely need to overcomplicate it.

OK, let me think about it

We do intend to return again with a future pre-order, but what that pre-order looks like is very dependant on a bunch of different factors. Contrary to certain individual beliefs, we're not using FOMO-inducing language on the website just to get orders. It is true that we don't yet know if we can offer this configuration again, and especially at this price. We will certainly consider the individual sets in the future, but that's not a given either. These are just the challenges of building a startup. So our stance is if you think you'd like this Creator Set and the current offer works for you, now is the time. Full transparency - the individual sets (if we do them) will cost more on an average price per brick basis - economies of scale and all that.

We know we're a new brand and have very little recognition in this space. Until only a couple of days ago I had never even published any MOC instructions or photos of my builds before (mainly because they looked like crap and I was quite embarrassed with them). My point is to say that for those of you who have already placed your trust in us, we are immensely grateful and we're looking forward to rewarding that trust with us.

In case you didn't notice, we have a referral program

We want to reward our backers by offering referral discounts for helping us to grow. It's not much, but it's what we can afford for now.

It's mostly a secret right now

So far, we've had 1 referral! 🎉 I won't out you specifically, but know that we think of you as our biggest supporter! You know who you are!

Since we're mostly unheard of as a brand, we do need your support to help spread the word about what we're doing and the value we're offering in our Creator Set. If we do well on this campaign, it just means that we can repeat ourselves and come back stronger on the next one. There are many ideas for new Creator Sets that we're cooking up, so we're quite excited to be able to share all of that with our growing community.

Speaking of community, we're thinking of creating a space for us to communicate with each other more easily - we've had decent success with Discord before, but curious to hear what everyone prefers, so that we can set something up to allow for more back-and-forth and easier sharing of ideas.

Our first free MOC instructions

I did a little humble brag earlier in the post about how I recently published my first MOC instructions. Did you miss it? Well, the reason for that was so that we could set the stage for what's to come.

Will you be able to build both Specters together, I wonder? 🤔

This is the new machine that will be fully build-able with your Creator Set. If you don't recognise it (🥲), it's the Specter from Horizon: Forbidden West. These instructions will be available to everyone for free and we'll make it available for you to download from the dashboard soon (which btw is where the rest of the instructions will be released once we ship).

If you can't wait, then you can get them by following this link

The release of new build instructions is something that we're planning to do periodically. The purpose of this to further extend the value of the Creator Set, even after you've purchased it. As our initial backers, you will have access to our free instructions that will be fully compatible with the parts in the Creator Set and will get generous discounts on any compatible premium instructions that we release as a thank you for your early support.

The reason for this is simple - the more we can convince people to choose our sets, the more we can funnel back to the original creator and the less viable it becomes for random stores on AliExpress/Temu to sell inferior quality sets using stolen creator instructions.

Wrap up

That was a relatively calmer update than I imagined, but I've hit my 1,000 word count limit, so I suppose the juicier stuff needs to wait till the next one.

Thanks again for all of your support, and do mention us to people who you know that might also be interested in the Creator Set! Good things await!