It's a limited release

We cannot guarantee a future run like this, ever again. You don't want to miss out, this may be the only chance to secure this set.

This is the tracker for what's left

Core Edition99% Remaining
99%
Complete Edition76% Remaining
76%
Tallneck Hero Build

Introducing

Creator Set

SERIALBUILDER

Support the original creator, not the pirate

The world of user creations (MOCs) is a thriving haven of amazing builds the rest of the world has never seen. But in this haven there are unsavoury characters out there looking to snag a coin at the expense of others. We're here to fix that and get the creators to share their designs fairly compensated for their contributions.

Know where your instructions came from...

MOC Creator Support

Starting With 5 Incredible Builds

A set perfect for creators and builders alike, with 5 unique builds to choose from.

Hero Image
Tremortusk model
Sawtooth model
Thunderjaw model
Grazer model
Tallneck model

Pick Your Set

Core Edition
Complete Edition

Core Edition

USD499

The Core Edition provides the essential building experience with high-quality pieces and detailed instructions for creating either one of the 5 amazing builds.

Key Features:

14,000

parts

500

part types

5

set instructions

100+

hrs build time

Packed With Value

Price per Part

RM--
LEGO
RM--
EasternBrick

5 MOC Instructions Included

Ethically distributed with explicit permission from the Creator

Tallneck.pdfRM296
Tremortusk.pdfRM272
Grazer.pdfRM15
Sawtooth.pdfRM54
Thunderjaw.pdfRM173
Instructions bought separately
RM--
*prices from mocbay.com
14,000 parts from LEGO
self-sourced†
RM--
14,000 parts from EB
delivered to you†
RM--
Saving you
(brace yourself)
RM--
*That's enough for a whole Complete Edition, plus some
†prices do not include respective customs fees and taxes

About the MOC Designer

Who is SerialBuilder?

SerialBuilder, aka Nicola Stocchi, is a highly talented MOC designer hailing from Italy. He has a deep obsession with building with bricks and builds highly intricate builds inspired by tv series, movies and videogames that he loves.

"Lego is the tool I use to express myself and my love for a particular character/vehicle/concept. I used to create virtual models playing music loud for hours. This activity relaxes me while also being challenging. Working on new techniques/designs for so long and eventually building the physical model, is always extremely satisfying."
SerialBuilder (Nicola Stocchi)
Learn More About How We Support MOC Designers
SerialBuilder, MOC Designer

Why should I pre-order?

There are many benefits to a pre-order model...
For us
As we're just starting out, we don't quite have the funds to purchase the raw material beforehand and so are relying on a pre-order model to ensure that we only create as many as we need to fulfil our initial round of orders. This allows us to plan for demand very accurately and gives us the support we need as a new startup.
For you
Icon representing best prices

The Best Prices

We're rewarding anyone who supports us in getting EB off the ground with fantastic perks as a thank you for your support and confidence in us.

Icon representing access to insiders programme

Access to our Insiders Programme

We're working on a lot more than just Creator Sets and we'd love to share that with our founding customers.

Icon representing first-in-line for future pre-orders

First-in-line for future pre-orders

Once we've proven ourselves, we suspect that subsequent Creator Sets will have increased demand. As a previous pre-order customer, you'll be given the highest priority before anyone else.

Pre-order Timeline

We will absolutely try our best to stick to the timeline we've set out, but sometimes things are out of our control and so it's impossible to know with certainty. These are our current best estimates, and we'll provide regular updates so that you're always aware of which stage we're at and what to expect next.

  • Feb 2025
    Reached out to SerialBuilder to collaborate
  • Feb-Jul 2025
    Tested all builds and developed the Creator Set
  • Sept 2025
    Pre-order campaign launched
  • Sept-Oct 2025
    Start collecting your feedback on the Creator Set and finalise parts list
  • 15 Oct 2025
    Pre-order close (tentative)
  • Nov 2025
    Finalise the packaging and place an order with the factory
  • Jan 2026
    Delivery of sets begins
  • Mar 2026
    Complete pre-order campaign

Who Are We?

EasternBrick is a new startup by ex-Lumos peeps. We've previously run a bunch of successful Kickstarter campaigns for Lumos and are now looking to brickstart our other obsession - bad puns legos.

Bilal

Co-founded Lumos where he was known for being a stickler for quality, contentiously delaying the whole product development process to get it right.

Loves writing posts with GIFs and memes a bit too much, and hates being in front of a camera.

Sean

Talks to our partners because Bilal is more of an introvert. All-round go-go-go-man and doesn’t know how to rest.

Runs a lot, mostly away from his problems. You'd think his ankles were made of legos because they go click-click-click.

2B

Mastermind. Doesn't need opposable thumbs to build lego with, since he has a number of human slaves to do it for him.

Likes cuddles, but not too much cuddles, particularly if somebody else is watching.

Frequently Asked Questions

We know you probably have many...

About the Sets

All the set instructions included in the Creator Set were designed by SerialBuilder. We collaborate closely with talented MOC Creators to make their designs more accessible to everyone.

No, our sets are made with high-quality compatible bricks that are not official Lego bricks. However, they are designed to fit seamlessly with the Lego building system.

Yes, our sets are fully compatible with Lego bricks. You can mix and match them with your existing collection, if you so wish. Just don't tell your Lego purist friends - it'll give them the ick.

We could set an age range, but let's be honest, those age ranges are quite meaningless. If you love building, you'll find a way. If you require a bit of support, we'll be here to help you out.

Absolutely! The instructions for these builds are available at mocbay.com

The Complete Edition comes with all the parts and instructions to make all 5 SerialBuilder sets all at once. To make the set more accessible, we also offer the Core Edition which also comes with all 5 instructions, but we've removed the extra common parts across the builds to help bring down the cost of the set further. So that means that you can build any one of the builds, but not all of them together. We're thinking about an 'Upgrade Kit' to bring all the parts back up to the Complete Edition in the future if there's enough demand for it.

About the Pre-order

Once the pre-order closes, we expect to ship within 6-8 weeks. We'll keep you updated on the timeline.

If you decide you no longer want the set during the pre-order phase, you can cancel anytime before we charge your card. After the campaign closes and production begins, cancellations will no longer be possible. But at least you'll be stuck with an amazing set with exceptional value!

Since we're just starting out, we wanted to focus on our core mission of enabling builders to create their own builds with a Creator Set that provides a wide variety of parts making it easier to get started. Offering individual sets complicates this and adds significant overhead for us at this crucial stage. But we hear you, and it's something we'll be thinking about for the future.

If you find that any parts are missing from your set, please reach out to us. We'll arrange to get you the missing parts as quickly as possible.

It's natural to be cautious when pre-ordering from a new company. We do have a track record though and have run successful crowdfunding campaigns before with Lumos (Lumos Ultra and Lumos Firefly) and have made it a habit of delivering on all of our crowdfunding campaigns, even through the nonsense of the pandemic. All we can say is that your trust in us is super important to the growth of our startup, so we won't do anything to jeopardise that.

We've heard this one a lot from the feedback we've been receiving and whilst we love that you're keen to get your hands on the set, we personally don't believe BNPL is a good thing for customers. If you're struggling to afford the set, then maybe it's not the right time to be buying it. We absolutely would love to be able to provide more ways for you to get your hands on the sets, since our whole mission is about making them more accessible, so don't worry if you can't afford it right now. Let us know what you're waiting for and we'll try to find other creative ways to make it happen.

Whilst we'd like to make the sets available to as many people as possible, we don't want to limit you from getting more than one set if you want to. To place multiple orders, just go through the checkout process again and you'll see the extra order in your dashboard. The advantage of ordering multiple sets is that you'll be able to build the existing builds, but then will still have a spare set to build all of our future sets that will be compatible with this particular Creator Set. We're already working on our first original set that we'll be offering for free to all customers, so stay tuned.

About the Future

Absolutely! This is just the beginning of our journey. We have exciting plans for more sets and themes.

If you know about our previous startup, you'll know that we're all about shoving lights into everything. So yes, it's on the roadmap and it's going to be awesome.

Yes - we're working on a few small ones right now, and will be releasing them over the coming months. We're also hoping that our community will be sharing their own MOCs that they've built with the Creator Set with each other! We're very excited to see what you come up with.

Since we're just starting out, a reward program feels like an empty promise since we don't know the trajectory of the business just yet. But we're keeping a record of what you've purchased and how you've supported us from the beginning and that will absolutely be remembered for future launches. Watch this space.

Didn't answer all of your questions? Get in touch with us for any specific queries you may have.

Didn't see anything you liked? Our next Creator Set may be for you!
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