It's a limited release
This is the tracker for what's left

Introducing

SERIALBUILDER
Support the original creator, not the pirate
The world of user creations (MOCs) is a thriving haven of amazing builds the rest of the world has never seen. But in this haven there are unsavoury characters out there looking to snag a coin at the expense of others. We're here to fix that and get the creators to share their designs fairly compensated for their contributions.
Know where your instructions came from...

Starting With 5 Incredible Builds
A set perfect for creators and builders alike, with 5 unique builds to choose from.






Pick Your Set




Core Edition
The Core Edition provides the essential building experience with high-quality pieces and detailed instructions for creating either one of the 5 amazing builds.
Key Features:
14,000
parts
500
part types
5
set instructions
100+
hrs build time
Packed With Value
Price per Part
5 MOC Instructions Included
Ethically distributed with explicit permission from the Creator
About the MOC Designer
Who is SerialBuilder?
SerialBuilder, aka Nicola Stocchi, is a highly talented MOC designer hailing from Italy. He has a deep obsession with building with bricks and builds highly intricate builds inspired by tv series, movies and videogames that he loves.
"Lego is the tool I use to express myself and my love for a particular character/vehicle/concept. I used to create virtual models playing music loud for hours. This activity relaxes me while also being challenging. Working on new techniques/designs for so long and eventually building the physical model, is always extremely satisfying."Learn More About How We Support MOC Designers

Why should I pre-order?

The Best Prices
We're rewarding anyone who supports us in getting EB off the ground with fantastic perks as a thank you for your support and confidence in us.

Access to our Insiders Programme
We're working on a lot more than just Creator Sets and we'd love to share that with our founding customers.

First-in-line for future pre-orders
Once we've proven ourselves, we suspect that subsequent Creator Sets will have increased demand. As a previous pre-order customer, you'll be given the highest priority before anyone else.
Pre-order Timeline
We will absolutely try our best to stick to the timeline we've set out, but sometimes things are out of our control and so it's impossible to know with certainty. These are our current best estimates, and we'll provide regular updates so that you're always aware of which stage we're at and what to expect next.
- Feb 2025Reached out to SerialBuilder to collaborate
- Feb 2025Reached out to SerialBuilder to collaborate
- Feb-Jul 2025Tested all builds and developed the Creator Set
- Feb-Jul 2025Tested all builds and developed the Creator Set
- Sept 2025Pre-order campaign launched
- Sept 2025Pre-order campaign launched
- Sept-Oct 2025Start collecting your feedback on the Creator Set and finalise parts list
- Sept-Oct 2025Start collecting your feedback on the Creator Set and finalise parts list
- 15 Oct 2025Pre-order close (tentative)
- 15 Oct 2025Pre-order close (tentative)
- Nov 2025Finalise the packaging and place an order with the factory
- Nov 2025Finalise the packaging and place an order with the factory
- Jan 2026Delivery of sets begins
- Jan 2026Delivery of sets begins
- Mar 2026Complete pre-order campaign
- Mar 2026Complete pre-order campaign
Who Are We?
EasternBrick is a new startup by ex-Lumos peeps. We've previously run a bunch of successful Kickstarter campaigns for Lumos and are now looking to brickstart our other obsession - bad puns legos.
Bilal
Co-founded Lumos where he was known for being a stickler for quality, contentiously delaying the whole product development process to get it right.
Loves writing posts with GIFs and memes a bit too much, and hates being in front of a camera.
Sean
Talks to our partners because Bilal is more of an introvert. All-round go-go-go-man and doesn’t know how to rest.
Runs a lot, mostly away from his problems. You'd think his ankles were made of legos because they go click-click-click.
2B
Mastermind. Doesn't need opposable thumbs to build lego with, since he has a number of human slaves to do it for him.
Likes cuddles, but not too much cuddles, particularly if somebody else is watching.
Frequently Asked Questions
About the Sets
All the set instructions included in the Creator Set were designed by SerialBuilder. We collaborate closely with talented MOC Creators to make their designs more accessible to everyone.
No, our sets are made with high-quality compatible bricks that are not official Lego bricks. However, they are designed to fit seamlessly with the Lego building system.
Yes, our sets are fully compatible with Lego bricks. You can mix and match them with your existing collection, if you so wish. Just don't tell your Lego purist friends - it'll give them the ick.
We could set an age range, but let's be honest, those age ranges are quite meaningless. If you love building, you'll find a way. If you require a bit of support, we'll be here to help you out.
Absolutely! The instructions for these builds are available at mocbay.com
The Complete Edition comes with all the parts and instructions to make all 5 SerialBuilder sets all at once. To make the set more accessible, we also offer the Core Edition which also comes with all 5 instructions, but we've removed the extra common parts across the builds to help bring down the cost of the set further. So that means that you can build any one of the builds, but not all of them together. We're thinking about an 'Upgrade Kit' to bring all the parts back up to the Complete Edition in the future if there's enough demand for it.
About the Pre-order
Once the pre-order closes, we expect to ship within 6-8 weeks. We'll keep you updated on the timeline.
If you decide you no longer want the set during the pre-order phase, you can cancel anytime before we charge your card. After the campaign closes and production begins, cancellations will no longer be possible. But at least you'll be stuck with an amazing set with exceptional value!
Since we're just starting out, we wanted to focus on our core mission of enabling builders to create their own builds with a Creator Set that provides a wide variety of parts making it easier to get started. Offering individual sets complicates this and adds significant overhead for us at this crucial stage. But we hear you, and it's something we'll be thinking about for the future.
If you find that any parts are missing from your set, please reach out to us. We'll arrange to get you the missing parts as quickly as possible.
It's natural to be cautious when pre-ordering from a new company. We do have a track record though and have run successful crowdfunding campaigns before with Lumos (Lumos Ultra and Lumos Firefly) and have made it a habit of delivering on all of our crowdfunding campaigns, even through the nonsense of the pandemic. All we can say is that your trust in us is super important to the growth of our startup, so we won't do anything to jeopardise that.
We've heard this one a lot from the feedback we've been receiving and whilst we love that you're keen to get your hands on the set, we personally don't believe BNPL is a good thing for customers. If you're struggling to afford the set, then maybe it's not the right time to be buying it. We absolutely would love to be able to provide more ways for you to get your hands on the sets, since our whole mission is about making them more accessible, so don't worry if you can't afford it right now. Let us know what you're waiting for and we'll try to find other creative ways to make it happen.
Whilst we'd like to make the sets available to as many people as possible, we don't want to limit you from getting more than one set if you want to. To place multiple orders, just go through the checkout process again and you'll see the extra order in your dashboard. The advantage of ordering multiple sets is that you'll be able to build the existing builds, but then will still have a spare set to build all of our future sets that will be compatible with this particular Creator Set. We're already working on our first original set that we'll be offering for free to all customers, so stay tuned.
About the Future
Absolutely! This is just the beginning of our journey. We have exciting plans for more sets and themes.
If you know about our previous startup, you'll know that we're all about shoving lights into everything. So yes, it's on the roadmap and it's going to be awesome.
Yes - we're working on a few small ones right now, and will be releasing them over the coming months. We're also hoping that our community will be sharing their own MOCs that they've built with the Creator Set with each other! We're very excited to see what you come up with.
Since we're just starting out, a reward program feels like an empty promise since we don't know the trajectory of the business just yet. But we're keeping a record of what you've purchased and how you've supported us from the beginning and that will absolutely be remembered for future launches. Watch this space.
Didn't answer all of your questions? Get in touch with us for any specific queries you may have.